Departments

Marketing & Logistics Courses

OPSM 3830 Operations Management ( 3 hours )
Course Schedule

Management of production emphasizing industrial enterprises; production objectives; design and improvement of processes, work methods, and physical facilities; use of measurements and standards; production planning and control; quality control; budgetary and cost control; materials management.

Prerequisites: DSCI 2710.

OPSM 4810 Purchasing and Materials Management ( 3 hours )
Course Schedule

From original planning through delivery of finished products; purchasing, inventory control, receiving, storage, production control, traffic and materials handling.

Prerequisites: None.

OPSM 4820 Manufacturing Planning and Control ( 3 hours )
Course Schedule

In-depth coverage of the function of production planning and control, including such topics as material requirements planning, capacity planning, master production scheduling, forecasting, production activity planning and control, and project management.

Prerequisites: OPSM 3830.

OPSM 4830 Productivity and Quality Management ( 3 hours )
Course Schedule

Coverage of topics related to quality science and quality improvement including acceptance sampling, total quality management, process control and their impact on productivity.

Prerequisites: OPSM 3830.

OPSM 4880 Management of Projects and Systems ( 3 hours )
Course Schedule

Investigation and study of the role of projects in contemporary organizations. Includes a presentation of the technical aspects pertaining to the management of complex projects and systems starting with conceptual design and advanced development, and continuing through detailed design, production and termination. Emphasis is placed on integrative concepts rather than isolated methodologies.

Prerequisites: OPSM 3830.

LGAV 3100 Introduction to Aviation Industry ( 3 hours )

Introduction to the aviation discipline including an investigation of the key role the aviation industry plays in the global transportation network. Emphasis on how aviation management impacts current business practices in a globalizing economy. The importance of aviation transportation networks on business practice is examined.

Prerequisites: None.
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LGAV 3110 Aviation Maintenance Programs ( 3 hours )

Basics of aviation maintenance management. Familiarization with functions and responsibilities of aviation maintenance managers. Topics include managing maintenance; complying with regulatory, legal and technical requirements of aviation maintenance; and defining safety concepts of the aviation maintenance industry. Emphasis on the identification of optimum applications used in aviation maintenance.

Prerequisites: LGAV 2100.
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LGAV 3120 Aviation Safety Systems ( 3 hours )

Principles of the development and management of an effective safety program. Inquiry into how education, training and morale influence aviation safety. Topics include basic concepts of risk management in aviation safety, the effective management of improvements of aviation safety, and identification of factors influencing risk-taking behavior. Special attention is given to the analysis of hazards and risks and to the development of programs to control them, including how customer and contractor relations can affect the programs.

Prerequisites: LGAV 2100
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LGAV 3130 Air Cargo Planning and Control ( 3 hours )

Examination of the basics of air cargo operations and the economic principles facing air transportation after deregulation. Topics include how scheduled and unscheduled airlines handle air cargo services including containerization, deregulation, hazardous material handling, and marketing. Special emphasis on the economics of air transportation and the analysis of distribution costs.

Prerequisites: LGAV 2100.
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LGAV 3140 Air Passenger Planning and Control ( 3 hours )

Management of air passenger operations in the aviation industry including fleet operations and passenger and crew scheduling. Topics include optimizing flight routing, flight networks and fleet diversity; scheduling air/ground crew assignments and gate assignments; and understanding the impact of hub and spoke systems and maintenance locations on air passenger operations. Emphasis on developing analytical tools to effectively manage air passenger operations.

Prerequisites: LGAV 2100.
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LGAV 3150 Transportation Law, Public Policy, and Regulatory Environment ( 3 hours )

The legal structure of air transportation. Addresses federal, local and state statutes as well as regulatory statutes and case law necessary for the conduct of commercial flight operations in globalizing economy. Topics include contracts, insurance and liability, regulatory statutes and case law. Participation in a moot court simulating litigation involving the Federal Aviation Administration and an international American flag carrier.

Prerequisites: LGAV 2100.
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LGAV 3510 Private Pilot and General Aviation Concepts ( 3 hours )

Mastery of baseline knowledge required of holders of the Private Pilot certificate. Focus is to learn and master the requirements specified in 14 CFR Part 141, appendix B, paragraph 3 necessary to pass the written examination portion of the Private Pilot certificate knowledge test.

Prerequisites: LGAV 2100.
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LGAV 4100 Airport and Infrastructure Planning and Control ( 3 hours )

Comprehensive inquiry into the management of airport operations. Topics include the history of airports, the roles of government agencies, and the impact of deregulation and wide-bodied aircraft on airports. Special attention is given to the management of the airport planning process including the general Federal Aviation Regulations pertaining to airport management and the role of government airport planning and development.

Prerequisites: LGAV 2100, LGAV 3130, LGAV 3140. Capstone course to be taken during the last term/semester of course work.
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LGAV 4810 Special Topics in Aviation Logistics ( 3 hours )

Investigation, analysis and discussion of a variety of topics that are important in aviation logistics. Topics may include air service development, human factors, air service operations, revenue management, scheduling and network planning, fleet management, economic development, environmental impact, transportation security, congestion management, air traffic flow management, transportation demand and forecasting.

Prerequisites: Completion of 9 hours of upper level LGAV and/or LSCM courses. May be repeated for credit as topics vary.
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LGAV 4900 Special Problems ( 1-3 hours )

Supervised study on a selected logistics and aviation logistics topic. Typically requires a research paper and significant independent study.

Prerequisites: Consent of department. May be repeated for credit as topics vary.
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LGAV 4951 Honors College Capstone Thesis ( 3 hours )

Major research project prepared by the student under the supervision of a faculty member and presented in standard thesis format. An oral defense is required of each student for successful completion of the thesis.

Prerequisites: Completion of at least 6 hours in honors courses; completion of at least 12 hours in the major department in which the thesis is prepared; approval of the department chair and the dean of the school or college in which the thesis is prepared; approval of
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LSCM 2996 Honors College Mentored Research Experience ( 3 hours )

Research experience conducted by a freshman or sophomore honors student under the supervision of a faculty member.

Prerequisites: Admission to the Honors College; freshman or sophomore class status; consent of Honors College dean. May only be taken once for Honors College credit.
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LSCM 3960 Logistics and Supply Chain Management ( 3 hours )

Analysis and design of domestic and international logistics systems. Topics include transportation, warehousing, inventory control, materials handling and packaging, and plant and warehouse locations within and between firms. Emphasis on concepts and practices that provide firms with a competitive advantage.

Prerequisites: Junior standing.
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LSCM 3996 Honors College Mentored Research Experience ( 3 hours )

Research experience conducted by an honors student with at least junior standing under the supervision of a faculty member.

Prerequisites: Admission to the Honors College; at least junior class status; consent of Honors College dean. May only be taken once for Honors College credit.
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LSCM 4360 Global Alliances and International Supply Chain Management ( 3 hours )

Supply chain and alliance strategy in the multi-national firms. Materials management, international sourcing and distribution, and importing/exporting procedures. International carrier management and operations are examined.

Prerequisites: LSCM 3960.
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LSCM 4510 Logistics and Business Analysis ( 3 hours )

Analyses of logistics case studies and development of issue-based problem solving skill sets and tools. Development of business analysis frameworks and application of Excel-based optimization tools to assess shareholder value implications of logistics solutions.

Prerequisites: LSCM 3960.
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LSCM 4530 E-Logistics in Supply Chain Management ( 3 hours )

Comprehensive inquiry into the role of e-commerce in collaborative distribution and logistics relationships. Special attention is afforded to resource and technology interdependencies, exchange governance mechanisms and relationship management bench-marking. Emphasis is given to the tools for creating value in the supply chain.

Prerequisites: None.
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LSCM 4540 Logistics Application of Enterprise Resource Planning Systems ( 3 hours (2;2) )

Students gain first-hand experience in Enterprise Resource Planning (ERP) systems through a combination of lectures and lab exercises. Special attention is paid to interdependencies between logistical (SCM) and back office software functions such as finance (FI), controlling (CO) and human resources (HR). Students learn how to navigate, analyze data, and develop solutions for supply chain management problems using a modern, commercially available ERP system. Students learn how to work through key tasks in all major modules and develop greater understanding of the underlying supply chain business processes.

Prerequisites: None.
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LSCM 4560 Business Transportation Management ( 3 hours )

Principles of transportation covering the role of transportation systems; environmental and economic impacts; modal components; managerial and economic aspects of the various modes, with applications to both domestic and international operations.

Prerequisites: None.
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LSCM 4800 Logistics Internship ( 3 hours )

Supervised work in a job related to the student's career objectives.

Prerequisites: LSCM 3960. LSCM 4560 Must be within two long terms/semesters of graduation at the time of the internship and have consent of department chair or internship director. Pass/no pass.
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LSCM 4830 Industry Practicum ( 3 hours )

Students work in small groups to identify and resolve hands-on industry problems under the guidance of a faculty member, work closely with industry representatives and develop solutions for a final paper/presentation to industry executives.

Prerequisites: LSCM 3960 and at least one other LSCM course.
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LSCM 4860 Advanced Logistics Management ( 3 hours )

Application of logistics decision-making tools and skills as they apply to inventory, transportation, and warehouse management. Course stresses hands-on application of analytical tools useful in logistics; analysis of the characteristics of logistics system elements and their interrelationships within a company; developing skills to analyze technical logistics problems; and developing executive-level communications skills leading to the concise statement of problems and proposed solutions.

Prerequisites: LSCM 3960. Capstone course to be taken during the last term/semester of course work. Core Category: Capstone
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LSCM 4951 Honors College Capstone Thesis ( 3 hours )

Major research project prepared by the student under the supervision of a faculty member and presented in standard thesis format. An oral defense is required of each student for successful completion of the thesis.

Prerequisites: Completion of at least 6 hours in honors courses; completion of at least 12 hours in the major department in which the thesis is prepared; approval of the department chair and the dean of the school or college in which the thesis is prepared; approval of
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LSCM 5300 Strategic Supply Chain Management ( 3 hours )

The distribution and logistics imperative is to achieve cost-containment while delivering customer satisfaction. Course examines how channel integration fosters the coordination, systemization needed to maximize efficiency and produces the greatest net value for the customer. Students explore how resource allocation and channel relationship decisions impact inventory, transportation, warehousing, purchasing and packaging systems.

Prerequisites: MKTG 5150 or consent of department.
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LSCM 5560 Strategic Logistics Management ( 3 hours )

Analysis of internal and environmental factors affecting logistical systems and operations. Includes the integration of transportation, inventory, facility location, informational flow, materials handling and packaging activities into a system for managing a physical flow of inbound and outbound products and materials in a global environment. The total-cost and total-system approaches are developed in relationship to planning and managing the logistical function within the organization.

Prerequisites: MKTG 5150 or consent of department.
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LSCM 5570 Complex Logistics Systems Management ( 3 hours )

Introduces students to the principles and processes of complex systems engineering and management, so they may be able to identify an operational need together with a marketing, business and technological opportunity that can lead to the creation of a system that addresses this need.

Prerequisites: None.
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LSCM 5580 Logistics Systems Reliability and Maintainability ( 3 hours )

Defines a support infrastructure (SI), its comprising resources, and its necessity for the proper operation and support of a system design. Focuses on three system design characteristics: reliability, maintainability and supportability. Students will have a firm understanding of how to holistically evaluate a system design.

Prerequisites: None.
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LSCM 5590 Life Cycle Affordability ( 3 hours )

Introduces fundamental principles in economics, engineering and logistics that serve as the basis for defining and understanding the affordability of a system over its life. Focuses on defining, understanding and modeling life-cycle affordability for large-scale, complex systems.

Prerequisites: None.
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LSCM 5800 Internship in Logistics ( 1-3 hours )

Supervised work experience in a position related to the student's career objective that meets the department's internship requirements. Student must meet employer's requirements and have consent of the department's MBA advisor and internship director.

Prerequisites: Consent of MBA advisor and instructor. A maximum of 3 total hours of LSCM 5800 and/or LSCM 5910 or a combination of these courses may be applied toward the MBA degree. Pass/no pass only.
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LSCM 5860 Advanced Supply Chain Management Problems ( 3 hours )

Decision-making tools and skills as they apply to logistics and supply chain management. Course stresses developing skills to analyze technical problems and their interrelationships within a company.

Prerequisites: None.
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LSCM 5900 Special Problems ( 3 hours )

Topics chosen by the student and developed through meetings and activities under the direction of the instructor; activities include required, regular participation in a specified 4000-level class.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the CoB Graduate Programs Office prior to registration.
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LSCM 5910 Special Problems ( 1-3 hours )

Unique opportunity for the student to learn by doing with a real business or institution, solving real problems. While each project provides very specific and unique learning opportunities within the logistics area, the primary areas of knowledge and skill development for each are business analysis and decision making; consultative business relationships; project management; communication, written and oral; and teamwork.

Prerequisites: None. A maximum of 3 total hours of LSCM 5800 and/or LSCM 5910 or a combination of these courses may be applied toward the MBA degree.
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MKTG 2650 Culture and Consumption ( 3 hours )

Students critically examine consumer role sets in culturally diverse settings, brand preference formation in different cultures, and cultural imperatives in the marketing of products and services. Emphasis is placed on issues and challenges in "doing business" in other cultures/countries. Students acquire skills in creative and critical thinking, working in groups, appreciating other cultures and harnessing their own values within the university community and the larger society. Class exercises, examination, and written and verbal presentations enhance students' self-awareness and openness to different perspectives.

Prerequisites: None. Core Category: Discovery or Social and Behavioral Sciences
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MKTG 2996 Honors College Mentored Research Experience ( 3 hours )

Research experience conducted by a freshman or sophomore honors student under the supervision of a faculty member.

Prerequisites: Admission to the Honors College; freshman or sophomore class status; consent of Honors College dean. May only be taken once for Honors College credit.
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MKTG 3010 Professional Selling ( 3 hours )

Professional selling principles and practices for business applications. Principles of communication, listening, selling yourself and a business sales model. Students develop and present two sales presentations. Satisfies the CoB business foundation communication requirement.

Prerequisites: None. Open to all majors. Core Category: Discovery
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MKTG 3650 Foundations of Marketing Practice ( 3 hours )

Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs.

Prerequisites: Junior standing.
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MKTG 3660 Advertising Management ( 3 hours )

Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation.

Prerequisites: MKTG 3650.
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MKTG 3700 Marketing Metrics ( 3 hours )

Calculate, understand and interpret fundamental metrics or indicators of performance in marketing contexts. The pedagogical method is hands-on analysis of mini-cases, problems and exercises, using hand calculation as well as computer worksheets.

Prerequisites: MKTG 3650 (may be taken concurrently, but completion is recommended).
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MKTG 3710 Marketing Research and Analytics ( 3 hours )

Market-research based marketing decision making (e.g. segmentation, targeting, positioning, marketing planning, profitability management, and assessing and ROI of marketing campaigns) using qualitative and quantitative analysis techniques. Enhance knowledge and skills in data-based decision making, qualitative and quantitative analysis, statistic, and marketing intelligence in the context of marketing application. Uses hands-on experiential learning methods to impart and strengthen the required skills and knowledge.

Prerequisites: DSCI 3710 and MKTG 3700 (both may be taken concurrently).
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MKTG 3720 Internet Marketing Concepts and Strategy ( 3 hours )

Students are expected to garner an appreciation for the role of e-commerce for creating competitive advantage in the global marketplace. Course reviews models and strategies pertinent to Internet marketing, including market segmentation, marketing mix strategies and customer relationship management.

Prerequisites: MKTG 3650.
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MKTG 3881 Personal Professional Development ( 1 hour )

Emphasis is on career development including preparation of professional resumes, developing interviewing skills and utilizing UNT placement office facilities and services. Guest speakers from various industrial settings familiarize students with professional opportunities in marketing.

Prerequisites: None.
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MKTG 3996 Honors College Mentored Research Experience ( 3 hours )

Research experience conducted by an honors student with at least junior standing under the supervision of a faculty member.

Prerequisites: Admission to the Honors College; at least junior class status; consent of Honors College dean. May only be taken once for Honors College credit.
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MKTG 4120 Consumer Behavior ( 3 hours )

A survey of individual and organizational decision making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Topics include consumer and organizational behavior models and decision processes; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household.

Prerequisites: MKTG 3650.
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MKTG 4280 Global Marketing Issues and Practice ( 3 hours )

Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global marketplace, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context.

Prerequisites: MKTG 3650.
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MKTG 4330 Strategic Brand Management ( 3 hours )

Course concentrates on strategic and operational issues related to brand management, an important aspect of marketing function, its integration in the organization, management of portfolio of brands, environmental scanning, identification and creation of value to offer to consumers, budgeting, planning, and control issues. Specific areas include research, data management, analyses for planning and decision making, decisions in the areas of product/service offering, pricing, communication (advertising, sales promotion, sponsorship and publicity), channels, ethics and global implications, among others.

Prerequisites: MKTG 3650 and MKTG 3700 (may be taken concurrently).
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MKTG 4470 Business-to-Business Marketing ( 3 hours )

Focuses on developing the concepts, skills and strategies needed to successfully compete in business environments where organizations rather than individual consumers are the customers. Emphasis is placed on specialized knowledge and tools for developing marketing and sales strategies in business-to-business markets. Topics include organizational buyer behavior, team selling, relationship marketing, business market segmentation and communication.

Prerequisites: MKTG 3010 and consent of department. Open only to students admitted into the professional selling concentration.
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MKTG 4520 Marketing Channels and Strategic Partnerships ( 3 hours )

An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is directed to resource and technology interdependencies, exchange governance and relationship bench-marking.

Prerequisites: MKTG 3650.
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MKTG 4570 Professional Selling Analytics ( 3 hours )

Numbers based approach to understanding and presenting solutions to provide customer value propositions. Students learn financial and economic principles to estimate demand, forecast trends and develop cost effective solutions to customer needs. Students also learn how to use popular selling system and software solutions to optimize selling effectiveness, customer relationships, and time and territory management.

Prerequisites: MKTG 3010, MKTG 3700, and consent of department. Open only to students admitted into the professional selling concentration.
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MKTG 4600 Retailing ( 3 hours )

Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control.

Prerequisites: MKTG 3650.
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MKTG 4620 E-Commerce Marketing Tools and Applications ( 3 hours )

Explores the evolution of the Internet and the Internet's ensuing role in marketing. Introduction to web design, web authoring and web-based marketing applications.

Prerequisites: MKTG 3650.
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MKTG 4630 Electronic Retailing and Promotion Strategies ( 3 hours )

Addresses advanced aspects of retailing concepts in an electronic, online setting. Topics include promotional issues, privacy and security concerns, target market assessment, building a customer base, site design, order tracking and shipping.

Prerequisites: MKTG 3650.
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MKTG 4670 Advanced Professional Selling ( 3 hours )

Focuses on building lasting customer partnerships through advanced sales practices. Emphasis is placed on consultative selling strategies and joint problem solving to create superior customer value. Students learn through a combination of classroom discussions, student presentations and sales call simulations.

Prerequisites: MKTG 3010, MKTG 4570, and consent of department. Open only to students admitted into the professional selling concentration.
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MKTG 4750 Services Marketing ( 3 hours )

Places emphasis on examination of the basic "building blocks," characteristics and nature of the service product and importance in the economy. Focuses on the "service-dominant logic (SDL) model" and competitive marketing strategies. Students acquire creative and critical thinking skills in case study and real industry analysis culminating in writing a report and making verbal presentations.

Prerequisites: MKTG 3650.
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MKTG 4770 Sales Force Design and Management ( 3 hours )

Emphasis on designing and implementing a sales force strategy for complex business environments. Covers the responsibilities of sales executives, field sales managers and individual sales people. Topics include sales force structure, multi-channel strategy, territory design and management, sales force compensation, motivation, leadership and mentoring. Also examines ethical and legal issues related to selling activities.

Prerequisites: MKTG 3010, graduating senior status, and consent of department. Open only to students admitted into the professional selling concentration.
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MKTG 4800 Internship in Marketing ( 3 hours )

Supervised work in a job related to student's career objective or equivalent.

Prerequisites: MKTG 3650 and departmental consent.
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MKTG 4805 Internship in Professional Selling ( 1-3 hours )

Supervised work in a job related to student's career objective or equivalent.

Prerequisites: MKTG 3010, MKTG 4570, MKTG 4670, and consent of department. Open only to students admitted into the professional selling concentration. The student must complete 240 hours of work for internship credit (15 hours per week fall or spring; 24 hours per week summer). Pass/no pass only.
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MKTG 4810 Special Topics in Marketing or Logistics ( 3 hours )

Investigation, analysis and discussion of a variety of topics that are important in marketing and logistics. Topics may include supply chain management, transportation, logistics, distribution and channel management, product development and management, sales management, consultative and team selling, promotion, market segmentation and opportunity analysis, and strategic pricing.

Prerequisites: Completion of 9 hours of upper-division marketing courses. May be repeated for credit as topics vary.
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MKTG 4890 Applied Marketing Problems ( 3 hours )

Capstone marketing course. Students work in team settings to analyze cases and to develop a comprehensive marketing plan, requiring integration of a wide range of marketing principles and practices. The cases, as well as the integrated marketing plan, require students to identify market opportunities and challenges, formulate actionable plans to address organizational strengths and weaknesses, and execute a marketing mix strategy. Requires both oral and written presentation of cases, as well as the marketing plan.

Prerequisites: MKTG 3650, MKTG 3700, MKTG 3710 and graduating senior status.
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MKTG 4900 Special Problems ( 1-3 hours )

Prerequisite(s): None.

MKTG 4951 Honors College Capstone Thesis ( 3 hours )

Major research project prepared by the student under the supervision of a faculty member and presented in standard thesis format. An oral defense is required of each student for successful completion of the thesis.

Prerequisites: Completion of at least 6 hours in honors courses; completion of at least 12 hours in the major department in which the thesis is prepared; approval of the department chair and the dean of the school or college in which the thesis is prepared; approval of
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MKTG 5000 Marketing Concepts ( 1.5 hours )

Functional analysis of marketing and its importance in the economy as well as in business management. Develops an understanding of the increased complexity of the modern marketing system, why it is essential and how it performs. Embraces business activities involved in moving goods from production to consumption.

Prerequisites: None. This course meets the deficiency requirement in marketing for MBA candidates.
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MKTG 5150 Marketing Management ( 3 hours )

Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work.

Prerequisites: MKTG 3650 or MKTG 5000; ACCT 5020; or consent of department.
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MKTG 5200 Customer Behavior ( 3 hours )

In a marketplace increasingly characterized by enduring buyer-seller relationships, marketers must be acutely aware of the individual and organizational characteristics that foster brand loyalty and equity. The identification of changing trends in customer behavior as applied to domestic and global markets, consumer markets, business-to-business markets, institutional markets, not-for-profit markets and governmental markets is critical for competitive success in today-s dynamic markets and environments. The student will be introduced to models of buying behavior in consumer, business-to-business and not-for-profit marketing exchanges.

Prerequisites: None.
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MKTG 5250 Advanced Marketing Research and Analytics ( 3 hours )

Use of advanced marketing research and analytics in making marketing decisions (e.g., segmentation, targeting, positioning, marketing planning, profitability management, and assessing and ROI of marketing campaigns). Emphasis is on using advanced qualitative and quantitative analysis techniques. Enhances students' knowledge and skills in data-based decision making, advanced qualitative and quantitative analysis, multivariate statistics, and marketing intelligence in the context of marketing applications. Uses hands-on experiential learning methods to impart and strengthen the required skills and knowledge.

Prerequisites: MKTG 5150, DSCI 5180 (may be taken concurrently).
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MKTG 5260 Marketing Metrics for Managers ( 3 )

Metrics for assessing the financial implications of marketing decisions in the areas of market segmentation, targeting, positioning and in evaluation of marketing plans. Intensive case analysis using real-world data is the primary pedagogical method.

Prerequisites: None.
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MKTG 5550 Decision Making in Global Markets ( 3 hours )

The first half of the 21st century will be characterized by significant shifts in the manufacturing, distribution and consumption of products and services. As transitional and emerging economies mature, foreign entry, local marketing and global management become compelling issues in the design and implementation of marketing strategies. Emphasis on the rapidly changing nature of global markets and implications for the desirability and potential profitability of these markets. Significant sources of threats and opportunities, along with those internal resources of a firm necessary for coping with these opportunities and threats will form the core material of the course. Particular emphasis will be given to the market entry and expansion strategies available to multi-national and global marketers.

Prerequisites: MKTG 5150.
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MKTG 5600 Emerging Issues in Strategic Marketing ( 3 hours )

Investigation, analysis and discussion of selected emerging problems, methods, concepts relevant to strategic marketing decision-making in dynamic markets and environments. Examines a wide variety of marketing topics.

Prerequisites: MKTG 5150 or consent of department.
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MKTG 5800 Internship in Marketing ( 1-3 hours )

Supervised work experience in a position related to the student-s career objective that meets the department-s internship requirements.

Prerequisites: Consent of MBA advisor and instructor. A maximum of 3 total hours of MKTG 5800 and/or MKTG 5910 may be applied toward the MBA degree. Pass/no pass only.
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MKTG 5850 Effective Marketing Planning in Dynamic Environments ( 3 hours )

Development of a strategic marketing plan for a specific product or service utilizing techniques and information from earlier courses in the program. Implementation, control and evaluation plans are developed. Course also addresses the practical aspects of appraisal, prediction and monitoring of external market factors that will impact organizational performance. A major theme of the course is how marketing decisions contribute to developing and maintaining competitive advantage in dynamic markets.

Prerequisites: Must be taken in the final term/semester of the student's program.
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MKTG 5875 Marketing Rights and Responsibilities ( 3 hours )

Critical assessment of the ethical and social management implications in the deployment of marketing strategy and tactics. Specific attention is afforded to the rights and responsibilities of marketers, consumers and society. Topics include the application of ethical theories to marketing problems, the societal outcomes of marketing policies and the reconciliation of international marketing norms, standards and rules of conduct. Exploration of real-world marketing decision-scenarios to provide a platform of highly interactive dialogue on issues dealing with ethics, organizational compliance, societal marketing and social responsibility.

Prerequisites: MKTG 5150 or consent of department.
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MKTG 5900 Directed Study ( 3 hours )

Topic chosen by the student and developed through meetings and activities under the direction of the instructor; activities include required, regular participation in a specified 4000-level class.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the CoB Graduate Programs Office prior to registration.
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MKTG 5910 Special Problems ( 1-3 hours )

Course provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. While each project provides very specific and unique learning opportunities within the marketing area, the primary areas of knowledge and skill development for each are business analysis and decision making; consultative business relationships; project management; communication, written and oral; and teamwork.

Prerequisites: MKTG 5150, MKTG 5250. Consent of instructor.
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MKTG 6010 Seminar in Marketing Thought ( 3 hours )

Understanding of the history of marketing, theoretical definitions of marketing, and controversies in marketing thought. Investigation, analysis, and discussion of significant issues in the field of marketing.

Prerequisites: None.
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MKTG 6020 Seminar in Advanced Consumer Behavior ( 3 hours )

Interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption and disposition of goods, services and ideas. Analysis of the psychological, sociological, anthropological, demographic and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.

Prerequisites: None.
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MKTG 6030 Seminar in Marketing Strategy ( 3 hours )

Review of research in marketing strategy. Seminar topics include theories of competition and marketing strategy including antecedents, outcomes, mediators and moderators between strategy and performance; multimarket competition, first/late mover advantage, transaction cost analysis, marketing channels, and the contributions to the strategy dialogue.

Prerequisites: None.
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MKTG 6040 Business-to-Business Marketing ( 3 hours )

Provides a review of research in partnering, collaboration and interfirm relationships. Investigation, analysis and discussion of critical issues in managing the relationships and responsibilities between firms involved in exchange along modern, globally distributed enterprises. Traditional and emerging concepts in managing the sales-sourcing interface from an integrated perspective from the processing of raw materials through ultimate consumption are described through an investigation of the extant literature.

Prerequisites: None.
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MKTG 6080 Qualitative Research Methods ( 3 hours )

Explores the theoretical and practical issues underlying qualitative and hybrid research methodologies in social sciences research as applied to testable relationships in business contexts. Special attention is afforded to sources of nomothetic versus idiothetic research approaches, qualitative research methods, and qualitative research designs (including but not limited to enthnography, narratives, focus groups and case studies). Assesses the philosophical bases of metrics: auditability, bias, truth value, consistency and critical interpretations of data metrics.

Prerequisites: None.
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MKTG 6600 Seminar in Marketing Issues ( 3 Hours )

Investigation, analysis and discussion of significant issues in marketing. May be repeated for credit.

Prerequisites: None
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MKTG 6900 Special Problems ( 1-3 hours )

Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the CoB Graduate Programs Office prior to registration.
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MKTG 6910 Special Problems ( 1-3 hours )

Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the CoB Graduate Programs Office prior to registration.
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MKTG 6940 Individual Research ( 1-12 hours )

Individual research for the doctoral candidate.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the CoB Graduate Programs Office prior to registration. May be repeated for credit.
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MKTG 6950 Doctoral Dissertation ( 3, 6 or 9 hours )

To be scheduled only with consent of department. 12 hours credit required. No credit assigned until dissertation has been completed and filed with the graduate dean. Doctoral students must maintain continuous enrollment in this course subsequent to passing qualifying examination for admission to candidacy.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the CoB Graduate Programs Office prior to registration. May be repeated for credit.
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