Dr. David Strutton


Director, New Product Development
Scholar's Program

Phone: (940)565-3123
Fax: (940)565-3837


David Strutton currently serves as a Professor in the Department of Marketing & Logistics at the University of North Texas, and Director of the New Product Development Scholars Program at the same institution.  Prior to joining North Texas, Strutton was employed for ten years by  the University of Louisiana-Lafayette, where he served as Acadiana Distinguished Professor of Marketing, the J.W. Steen Regents Professor of Business Administration, and Associate Dean of the College of Business. Strutton is co-author of the world's leading marketing channels text (Marketing Channels: A Relationship Management Approach; 2E - McGraw-Hill Irwin), and author or co-author of six other books.  Strutton's primary research interests relate to channels management, B2B relationships, and marketing strategy.  To date, Strutton has published more than 125 academic journal articles and papers in outlets such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Advertising Research, Journal of MacroMarketing and Journal of Personal Selling and Sales Management, and Journal of Business Ethics.  Strutton has delivered various marketing and professional education courses and seminars to audiences on four continents, and has consulted domestically with numerous Fortune 100 and Fortune 500 companies.  Prior to entering academe, Strutton was employed as a marketing manager for Tenneco Corporation.  Strutton's latest solo authored book, entitled Lesson Learned, is an autobiographical recounting of his experiences with chronic myelogenous leukemia  and bone marrow transplantation, and develops strategies/ tactics that were and should be pursued to survive each challenge.  


It is his pleasure to welcome you to this webpage.  Students, students’ parents, interested corporations, and/or anyone who wants to learn more about the Department of Marketing and Logistics is welcome to contact him.   Thanks. 


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