YunusKalender
Articles
Kalender, Yunus, and Francisco Guzman (2023), “What drives consumers to engage in the metaverse? A consumer metaverse engagement motivation model ”. Submitted to the Journal of Business Research.
Tarı Kasnakoğlu, Berna, Yunus Kalender, and Hatice Gökkaya (2022), “The Contextuality of Resources and Co-Creation in Dialogical Service Relationships,” Service Science
Kalender Yunus and Berna Tarı Kasnakoğlu (2021), “Understanding Hajj Travel: A Dynamic Identity Perspective,” Journal of Tourism and Cultural Change, 7 (22), 1-18.
Tarı Kasnakoğlu, Berna and Yunus Kalender (2020), “Formal and Informal Components of a Service Relationship,” Journal of Marketing and Marketing Research (Pazarlama ve Pazarlama Araştırmaları Dergisi), 13(1): 101-117.
Books
Tarı Kasnakoğlu, Berna and Yunus Kalender (2020), Retailing for Small and Medium Size Enterprises, Gazi Kitabevi.
Tarı Kasnakoğlu, Berna and Yunus Kalender (2020), Digital Transformation for Small and Medium Size Enterprises, Gazi Kitabevi.
Book Chapters
Tarı Kasnakoğlu, Berna, Meltem Türe and Yunus Kalender (2020), “Generation Z in Turkey”, In The New Generation Z in Asia, Edited by Chris Scholz, Wiley.
Tarı Kasnakoğlu, Berna and Yunus Kalender, (2021), “Academic Ethics: Some Observations” (Introductory Chapter), In Academic Ethics, Edited by Fahri Apaydın, Nobel Kitabevi.
Proceedings
Kalender, Yunus, Francisco Guzman (2023), “Why People Engage In The Metaverse: Building Digital Extended-Self Within The Scope Of Brands”, Global Branding Conference, May 3-5, Bergamo, Italy.
Tarı Kasnakoğlu, Berna, Yunus Kalender, Cansu Alataş, and İsmail Kıvanç Barut (2019), “Customer-Orientation or Competitor-Orientation?”, Marketing and Organization Research Conference, October 11-12, İstanbul, Turkey.
Tarı Kasnakoğlu, Berna, Çisil Oksay ve Yunus Kalender (2018), “The Effects of Individual and Social Communication Practices on Communication Abilities: How Powerful are the Organizational Activities?”, The 6th Organizational Behavior Congress, November 2-3, Isparta, Turkey.