LinkedIn is the world’s largest professional network with over 500+ million users. For a college student, LinkedIn is a great way to connect with UNT alumni, learn about potential career paths by reading articles or posts and a great way to find up to date job and internship postings.
When it comes to creating your profile, you want to have a clear and professional picture. This does not mean that your picture has to be professionally taken but it does mean that you should be wearing professional attire. Also make sure that your entries for the Experience and Education sections are up to date. Recruiters on LinkedIn filter their searches based on majors and previous work experience.
Here’s a pro tip: Your headline (directly under your name) will default to your most recent job title. Use this entry to brand yourself. Instead of Sales Associate at the local retail chain, consider adding: Marketing junior with 2+ years of customer service experience. Interested in digital marketing internships.
By customizing your headline, you will increase the likelihood of being found in a campus recruiter’s search results. LinkedIn offers limitless opportunities to grow your professional network and build your professional brand. Meet with your advisor today to learn how to create or improve your LinkedIn profile.