The sports industry has fundamentally changed Frisco’s economy. What impact will the world’s most watched sporting event have when the World Cup comes to town in 2025? How will sports shape Frisco and Dallas-Fort Worth at large in the future? Join Bob Heere, UNT Ryan College of Business Professor of Management and Director of Sport Entertainment Management, for a lively conversation with Dan Hunt, FC Dallas president. Students receive free UNT Ryan College of Business swag at the event!

Wednesday, October 16, 2024
11:30 AM – 1:00 PM
Toyota Stadium Winners
Club 9200 World Cup Way, Frisco

$10/ticket for students/faculty/staff
$25/ticket for working professionals
$250/table (reserved seating closer to the stage)
​​​​​​​Lunch will be included.

Additional details coming soon!