LoganPant
Logan Pant is a Marketing Doctoral Candidate at the G. Brint Ryan College of Business at the University of North Texas and will be an Assistant Professor of Marketing at the University of Evansville (starting August 2024). He is earning his Ph.D. in Marketing from the University of North Texas (May 2024), earned his MBA from the University of Louisville (2021), and holds a BBA in Marketing from the University of Toledo. Previously, he was a Sales Account Manager and Social Media Manager in the solar industry (APA Solar Racking). Logan’s research focuses on the area of consumer decision-making, with an emphasis on individual differences, political ideology, motivation, and moral consumption. Logan’s research has appeared in Psychology & Marketing and the Journal of Retailing and Consumer Services, as well as, conference proceedings from the Association of Consumer Research and the Society of Marketing Advances.
Publications:
Pant, Logan and Blair Kidwell (2024), “Bleeding Hearts and Heartless Believers: How Political Ideology Impacts Consumer Grit and Moral Consumer Choices,” Psychology & Marketing, (41)5. (ABDC: A; IF: 6.7).
Gleim, Mark, Heath McCullough, Naman Sreen, and Logan Pant (2023), “Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies,” Journal of Retailing and Consumer Services, (70), 103124. (ABDC: A; IF: 10.4).
Conference Proceedings
Pant, Logan (2023), “The Gritty Consumer: The Influence of Grit on Consumer Behavior,” presented at the Society for Marketing Advances (Doctoral Dissertation Proposal Competition - Winner), Fort Worth, TX.
Pant, Logan and Blair Kidwell (2023), “The Gritty Consumer: A Preference for Variety Over Status Quo,” presented at the Association for Consumer Research, Seattle, WA.
Pant, Logan and Blair Kidwell (2023), “The Gritty Consumer,” accepted but not presented at Society for Consumer Psychology, San Juan, Puerto Rio
Pant, Logan and Lou Pelton (2022), “The Nitty Gritty of Inter-Organizational Relationships: Picking a Partner,” Presented at the Society for Marketing Advances Conference, Charlotte, NC.
Pant, Logan and Blair Kidwell (2022), “Politics and Romance: Decision Making in Romantic Relationships,” Presented at the Association for Consumer Research Conference, Denver, CO.
Consumer Decision Making, Sustainability, Political Ideology, Personality and Individual Differences, Motivation, Goal-Attainment