Main profile



Academic Interests

Dr. David Strutton is a tenured Professor in the Department of Marketing & Logistics at the University of North Texas.  He has earned an MBA from Temple University and the Ph.D. in Business Administration from the University of Mississippi.  Strutton has published more than 125 articles in leading marketing and management journals.  He has published, as sole or coauthor, six books.  Two of these books, each published by McGraw-Hill, were also translated into Spanish and Mandarin Chinese language versions.  His latest co-authored text, published during August by Kendall-Hunt, is titled Marketing from Scratch.  His seventh book, titled Professional Branding, from Scratch, will be published in August, 2016, as part of a ... from Scratch publishing franchise that Strutton and co-author Dr. Kenneth Thompson are developing.  An eighth book, Marketing Strategy from Scratch will be launched by the Strutton-Thompson team during summer, 2016.


Across a 20+ plus year academic career, Dr. Strutton has taught most standard-issue marketing courses that are available for delivery.  More recently, however, Strutton has exclusively taught large-scale live Marketing Principles classes at the undergraduate level. At the Ph.D. level, he teaches either Marketing TheoryMarketing Strategy, or B2B Marketing on a rotating basis. 

Memberships and Activities  

Dr. Strutton is active as a Rotarian, Presbyterian Ruling Elder, Stephen Minister Leader and Kairos Prison Minister.  He also serves on two other non-profit boards. Until recently, Strutton fundraised actively to support the implementation of clean-water filtration systems in rural Guatemalan villages.  He exercises and reads routinely.  Strutton covets the opportunity to spend as much time with busy children and grandchildren as they can allocate to him.  And finally, he genuinely enjoys exploring new places. For example, he recently (July) returned from travels in Egypt, Turkey and Greece.  (… lots to be learned from these actual cradles of civilization.)