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Office #: 
BLB 304J

Diego is an Ecuadorian/German Marketing Ph.D. student in love with  Consumer Behavior. Diego is incredibly curious, open-minded, collectivist, and a true believer in the balance between competitiveness and cooperation. He has a degree in Economics, an MBA and is currently interested in researching how rivalries create passionate positions which change consumers' attitudes towards brands. 

Academic Interests: 

Diego is looking for opportunities to do top-level research in consumer behavior. His main interests are rivalries between brands, consumers' emotions, and consumers' beliefs and ideologies.