Diego is an Ecuadorian/German Marketing Ph.D. student in love with Consumer Behavior. Diego is incredibly curious, open-minded, collectivist, and a true believer in the balance between competitiveness and cooperation. He has a degree in Economics, an MBA and is currently interested in researching how rivalries create passionate positions which change consumers' attitudes towards brands.
Diego is looking for opportunities to do top-level research in consumer behavior. His main interests are rivalries between brands, consumers' emotions, and consumers' beliefs and ideologies.