nes0006

Main profile

Nancy
Spears

Click to enlarge
Academic Interests: 

Associate Professor (Marketing), received her Ph.D. from Oklahoma State University. Her research interests are in the area of advertising and consumer behavior. She has published in the Journal of Advertising, Journal of Consumer Psychology, Psychology & Marketing, Journal of Business Research, Journal of Current Issues & Research in Advertising, Journal of Business Logistics, Journal of Consumer Behavior, and others. In particular, she has published papers that deal with advertising’s visual elements, historical perspectives in advertising, sales promotions, and creating cohesive ad gestalts. She has also published papers in the area of time orientation and intertemporal choice. Recently, Dr. Spears was recognized directly and indirectly for contributions to the body of thought in the area of Advertising. She was rated 16th of 50 leading researchers publishing in the area of Advertising Research.