Misun Won

Misun Won, Ph.D., is a Clinical Assistant Professor of Management at the University of North Texas. Prior to her appointment at UNT, she pursued her PhD at the University of South Carolina and taught sport marketing related courses. Her research focuses on ticket pricing and consumer behavior to better understand sport consumers and assist sport teams in choosing optimal pricing strategies. Her research has been published in Sport Marketing Quarterly and Sport, Business, Management: An International Journal and presented at North American Society for Sport Management, Sport Marketing Association, and European Association for Sport Management conferences. Won has worked in the industry over 9 years in various fields, including youth sports camp, college athletics, martial arts school, and the Olympics. Using her expertise in sport marketing, she has provided marketing consultancy to a martial arts school. Won currently serves as a reviewer at two sport management journals.