Misun Won

Misun Won, Ph.D., is a Clinical Assistant Professor of Management and a director of the BBA Sport Entertainment Management program at the University of North Texas. Prior to her appointment at UNT, she pursued her PhD at the University of South Carolina and taught sport marketing and sport sales courses. At UNT, Won teaches ticket operations, pricing strategies, corporate partnerships, talent management, international brand strategies, fan engagement, and venue and event operations at undergraduate and graduate levels.

Her research focuses on ticket pricing and consumer behavior to better understand sports consumers and assist sports teams in choosing optimal pricing strategies. Her research has been published in Sport Marketing Quarterly, Sport, Business, Management: An International Journal, and Journal of Global Sport Management. Her research has been presented at the North American Society for Sport Management, the Sport Marketing Association, and the European Association for Sport Management conferences.

Won had worked in the industry for over 9 years across various fields before pursuing her doctorate, including youth sports camps, college athletics, a martial arts school, and the Olympics. Using her expertise in sport marketing, she has provided marketing consultancy to a martial arts school. Won currently serves as a reviewer at two sport management journals.