Examples of Quality Faculty Publications (2016-22):

Dong, Heshan and Blankson, Charles (2025) “Learning Process Challenges and Outcomes in the Fintech Domain,” International Journal of Bank Marketing

Kalender, Yunus and Guzmán, F. (2025). “What drives consumers to engage in immersive technologies? A consumer metaverse engagement motivation model,” Psychology & Marketing

Malik, A. Z., Ahmad, F., & Guzmán, F. (2025). “Socio-politically silent brands: A double edged sword.” Journal of Business Research, 187, 115046.

Nawaz, Zahid, Guzmán, F., & Nawaz, S. (2025). “Technology-enabled engagement process of virtual try-on services,” Journal of Product & Brand Management

Tari Kasnakoglu, Berna and Yunus Kalender. (2025) "LOYALTY TO AMATEUR SELLERS IN THE ONLINE SECOND-HAND MARKET." Asia Pacific Journal of Marketing and Logistics

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