BBA in Marketing: Professional Selling

BBA in Marketing with a Concentration in Professional Selling

The BBA in Marketing with a Concentration in Professional Selling is a cohort-based degree program that prepares a select group of students to prospect and secure the customers that the fuel the business cycle - driving production that leads to growth and expansion and funds innovative research. Sales professionals are the most important conduit for information and communication in many industries including telecommunications, transportation, construction, manufacturing, financial services, pharmaceutical and medical products, and many more. In the cohort-based sales program, activities include:

researching databases to identify industries and prospect businesses
developing sales strategies to lock-in accounts
uncovering and prioritizing customer needs,
demonstrating value that overcomes price objections and produces quantifiable results for both parties
developing interpersonal relationships by building trust.

You Learn

The BBA in Marketing with a Concentration in Professional Selling creates opportunities for students to acquire the following knowledge and skills.

Consultative selling with a value-focus
Critical thinking and analytical skills in complex role-plays
Research techniques using online databases to identify qualified prospects
Sales strategy development and customer relationship management
Effective oral presentation skills
Sales ethics and applications in the workplace

Andrés Zorrilla, BBA '15

Sales and Marketing Specialist,
Ford Motor Company

"Preparation, presentation, and building relationships – all core elements of the Professional Selling classes, has repeatedly come up in each job position and have contributed to my success."

You Contribute

BBA in Marketing with a Concentration in Professional Selling obtain jobs in: