Sara McPherson

Sara McPherson

MBA - Marketing

Meet Sara McPherson – Leverage every connection and make connections that go beyond surface level.

Sarah obtained an MBA in Marketing (2016) from UNT. She currently works as the Director of Marketing for Amuse Digital. Amuse is a full-service, digital-first agency that works with companies in all verticals to help them establish, articulate, and build awareness of their brand. She leads a team of content strategists, social media strategists, and writers to help clients distill their brand differentiators into clear messages for every channel and then share and promote those messages to impact business goals.

Sarah emphasizes the need for connection because every job she has ever gotten was through a connection with someone else. She encourages students to leverage every connection they have and to attend networking events with a goal of making connections that go beyond surface level. The idea is to get involved in organizations and use it as an opportunity show off skills.

Advice for students: Learn to interview well. Read all the articles, practice with friends who will call you out on your tics and make you rephrase your answers to questions until you sound as professional and polished, go to a career center and ask their advice. From the handshake to the resume to the closing questions you ask the interviewer, all of it factors in, and I've seen all of it go very, very wrong.

Once you've got the job, know how to tie everything you do back to a business goal -- ideally revenue. If you implement a change that increases your productivity, note it. If you regularly take on a small task that the company would otherwise have to pay someone else to do, document it. When you're looking to advance or to negotiate for a raise, nothing supports you better than having hard numbers to back up your arguments. If you want to make a strategy change for a client, be able to speak to how it's going to implement their bottom line. You don't have to be a robot, but being able to speak the language of ROI smooths any business discussion.