MBA in Sport Entertainment Management (SEM)

UNT and the Dallas Cowboys have combined their expertise to create two state of the art MBA programs that provide students a direct career path in the sport entertainment industry. Emerging best practices of the most valuable sport franchise in the world with the rigor of our one of the most highly engaged sport management scholars in the world, the two organizations have created incredible graduate programs that are a perfect preparation to a career in the sport entertainment industry. As of Fall 2022, 100% of the graduates are fully employed, and 83% of all graduates received a promotion or started in a new job since they enrolled at UNT. 66% of the graduates are employed in the sport entertainment industry, a number even higher among our female students (81%).

MBA In Sport Entertainment Management in Frisco Cohort

Are you ready to be a business leader in the sport entertainment industry? This 36-credit hour degree contains 18 credit hours that concentrate exclusively on the sport entertainment industry, and allow students to completely immerse themselves in the sport industry working directly for sport industry clients. In recent years, students have completed semester long projects that range from partnership pitch decks, social media analytics reports, employee training program proposals, to international brand strategy campaigns and event operations among others, all for industry clients such as the Dallas Cowboys, the PGA of America, the Dallas Mavericks, the Dallas Jackals, and many others. As all classes are grounded in the inverted classroom philosophy, lecturing by professors is kept at a minimum, allowing for many guest speaker appearances and extensive network opportunities. The capstone course in the program is a consultancy project in which students are asked to acquire their own client (support will be provided for those who need it), and work on a project with them directly, all to prepare our students for a successful career in the sport industry. For a full overview of industry partners that collaborate with our program, click the link to the advisory board here. Graduates of the program are currently employed by the Dallas Cowboys, the Dallas Mavericks, FC Dallas, Texas Rangers, Dallas Stars, Learfield HQ, Topgolf HQ, Wasserman, Amazon, San Antonio Spurs, Austin FC, Texas Legends, and the YMCA, among many others.


MBA In Sport Entertainment Management online with Dallas Cowboys

UNT and the Dallas Cowboys have combined their expertise to create a professional online M.B.A. program that will provide students the opportunity to become thought leaders in the business world. Guided by best practices, industry insights and case studies, this program is delivered through the collective lens of UNT faculty and Cowboys’ executives with strong industry knowledge and experience. In addition to an advanced curriculum with real world applications, students can partake in immersive onsite boot camps at multiple North Texas locations, including The Star in Frisco, Dallas Cowboys’ World Corporate Headquarters and Training Facility, and AT&T Stadium in Arlington.


Face to face instruction
Ideal for candidates who are hoping to build or expand their network in the sport industry.
Only to be taken full-time as part of a cohort
GMAT/GRE test required
No work experience required
Capped admission to allow for intense industry emersion projects in the sport concentration courses.
Continued engagement with sport entertainment executives from all leading DFW sport organizations throughout program
Emphasis on competency development, industry interaction and placement
Tuition: roughly $24,000*
*please visit for more
MBA In Sport Entertainment Managementonline with Dallas Cowboys
Online instruction
Ideal for candidates that have a strong network and believe that the coursework could catapult them into their next position in or outside the sport industry.
Can be taken both full-time and part-time
GMAT/GRE test waived if applicant has appropriate work experience and academic record. Work experience is assessed through an interview with program director.
Work experience in the sport industry as an employee, player or coach is preferential if applicant has inspirations to work in sport industry upon degree completion.
No cap on admission
Three immersive boot-camps at Dallas Cowboys HQ or AT&T Stadium, allowing students to network with Cowboys and other industry executives, and learn about best practices of the most valuable franchise in the world.
Emphasis on competency development
Tuition: roughly $36,000*
*please visit for more

Meet The Program Director

Bob Heere  |

Bob Heere, Ph.D., is the current Director of Sport Entertainment Management at the University of North Texas, and a Full Professor in the Department of Management in the G. Brint Ryan College of Business. He is a leading scholar in the field of sport management, and has conducted research on sport on five continents, with scholars from more than 20 different nations. His work focuses on fan engagement and the societal value of sports and has been published frequently in the leading sport management journals. He has worked closely with many different sport organizations around the world, including the Royal Dutch Soccer Federation, AFC Ajax Amsterdam, the Shanghai Sports Federation, Fulham FC, the World Golf Foundation, and locally with the Dallas Cowboys and the PGA of America. He previously held academic appointments at the University of South Carolina, the University of Texas, Florida State University, the Cruyff Institute for Sport Studies and Auckland University of Technology.