Online MBA in Sport Entertainment Management

Business Beyond The Field

UNT and the Dallas Cowboys have combined their expertise to create a professional online MBA program that will provide students the opportunity to become thought leaders in the business world. Guided by best practices, industry insights and case studies, this program is delivered through the collective lens of UNT faculty and Cowboys business professionals with strong industry knowledge and experience. In addition to advanced curriculum with real world applications, students can partake in immersive onsite boot camps at multiple North Texas locations, including The Star in Frisco, Dallas Cowboys’ World Corporate Headquarters and Training Facility, and AT&T Stadium in Arlington.

As of Spring 2022, 96.3% of the graduates are fully-employed, and 80% of all graduates received a promotion or started in a new job since they enrolled at UNT. 65% of the graduates are employed in the sport entertainment industry--a number even higher among our female students (84%).

The innovative and forward thinking approach of the Cowboys will allow students to not only be introduced to traditional industry categories, but also take a deeper dive into how the organization spurs innovation and change in the following categories:

  • Branding
  • Data & Analytics
  • Entrepreneurship
  • Esports
  • Hospitality
  • Marketing
  • Merchandising
  • Operations
  • Sales
  • Sponsorship
  • Strategy
  • Talent Management
  • AND MORE!

Do you still have questions?
Contact Bob Heere, Director of Sport Entertainment Management, bob.heere@unt.edu.

Course Requirements

36-credit hour professional MBA in Sport Entertainment Management. Courses are delivered online and consist of 12 MBA courses (six core courses and six sport business concentration courses). The coursework is reinforced during three business professional training boot camps throughout the program.

Ideal Program Candidates
Ideal Program Candidates
Core business content, grounded in business theory, reflected in business practice, deployed by business faculty and sport entertainment executives.
Qualifications
Qualifications
  • Bachelor's degree from an accredited university
  • Work experience as either a business professional, professional athlete, or coach
  • GMAT/GRE waived
Specialized Curriculum
Specialized Curriculum
Driven through a curriculum inspired by the sport and entertainment industry, the program offers both core business courses and specialized courses in sport and entertainment.
Boot Camps
Boot Camps
During the program, students will be invited to three boot camps. Each boot camp will take place at both Cowboys facilities and at UNT at Frisco. Students will hear guest lectures from industry leading business professionals within the Cowboys organization and project-based learning opportunities related to the Cowboys organization.

Frequently Asked Questions

Who is leading this program?

Bob Heere
Bob Heere
Bob Heere is the current Director of Sport Entertainment Management at the University of North Texas, and a full Professor in the Department of Management in the G. Brint Ryan College of Business. He currently serves as the President of the North American Society for Sport Management. He is a leading scholar in the field of sport management, and has conducted research on sport on five continents, with scholars from more than 20 different nations. His work focuses on fan communities and how people identify with their favorite sport teams, and has been published frequently in leading sport management journals. He has worked closely with many different sport organizations around the world, including the Royal Dutch Soccer Federation, AFC Ajax Amsterdam, the Shanghai Sports Federation, Nanjing Sport Bureau, Fulham FC, the World Golf Foundation, and currently with the Dallas Cowboys and the PGA of America. He previously held academic appointments at the University of South Carolina, the University of Texas, Florida State University, the Cruyff Institute for Sport Studies and Auckland University of Technology.
Matt Walker
Matt Walker
Matt Walker is a Professor of Management at the University of North Texas and is directing the development of the online content. His research and consultancies focus on program evaluations and strategic processes underpinning organizational efforts across numerous sport industry sectors. He has participated in more than 30 grant-funded research projects for sport and related organizations in the United States and around the world, including the PGA of America, National Football League, Sport England, World Golf Foundation, The Boxing Academy, Golf 20/20, Nike, Barclays Bank, USA Archery, Easton Sports Development Foundation, Fulham Football Club Foundation, Fight-4-Change, Magic Bus (among others). Walker is a leading scholar in sport management, and his research and consultancy work has offered business and management solutions to sport organizations, NGO’s, and government agencies, helping improve and enhance the marketing and management of social and strategic programming efforts. He begins at UNT after a six-year stint as Chair of the Sport Management Program at Texas A&M University.
Aaron Kastner
Aaron Kastner
Aaron Kastner is currently the Manager of Corporate Partnership Marketing for the Dallas Cowboys. In this role, he manages and oversees the day to day relationships with Cowboys corporate partners; one of which includes the University of North Texas. He also services as the Industry Director for the UNT / Cowboys professional MBA program and is the primary liaison between the university and the Cowboys for the program. Aaron has been with the Cowboys for two years. Prior to the Cowboys, he worked in corporate partnerships and ticketing with Kroenke Sports & Entertainment (Denver Nuggets, Colorado Avalanche, Colorado Rapids) and the Green Bay Packers. A native of West Bend, Wisconsin, he is a graduate of Ripon College (B.A.) and Western Illinois University (M.S.).