Marketing is often mistakenly identified with selling and promotion. There is actually much more to Marketing than one might realize. Most people are surprised to learn that the most important functions of the marketing professional often have little to do with selling. Marketing's major concern is satisfying customers' wants and needs. The heart of Marketing is matching supply and demand in a complex, advanced economy. Marketing consists of many activities including: identifying customer needs; developing goods and services to satisfy those needs; communicating information about products to potential customers; and logistics and distribution management, which assures that products are delivered to customers as needed.
The field of marketing is so large that almost any business organization may be viewed as a potential employer of the marketing professional. Estimates say approximately one third of private sector jobs are marketing related. Nonprofit organizations also have to market their products and services, and the marketing discipline addresses the special needs of such organizations. Furthermore, marketing positions often lead to top management positions. A great many of the CEO's in Fortune 1000 companies come from the ranks of marketing professionals.
The demand for marketing professionals is looking better than ever; some say that this is the best job market in history. Corporate America is not just looking for mid and senior level executives, they are flocking to college campuses focusing on entry-level recruiting more than ever before.
Marketing offers a wide variety of functional areas as possible directions for career seekers. Some of these are:
Marketing is an integral part of all organizations. The possibilities are endless. The following is a list of potential employers:
The professional field in Marketing consists of 22 hours of required course work and 9 hours of supporting courses consisting of marketing electives designed to complement your career path. Some required marketing professional field courses include (but are not limited to):
Marketing majors are required to take 9 hours of supporting courses. Students are required to select 9 hours of approved upper level marketing or logistics courses. Students are encouraged to select courses that strengthen a career focus.
Opportunities for professional sales and sales management are found in most industries. That is why we offer a concentration in Professional Selling as an option for those wishing to major in Marketing. This is a closed concentration- applicants must go through an interview process and be accepted into the Professional Selling Program to become a part of this selective major. Well paying positions with great potential for advancement are available in this field.