University of North Texas 
FRISCO (UNT), Texas — The University of North Texas officially opened its Sports Innovation
Space (SIS@UNT) in Frisco, bringing together students, faculty, and industry leaders
for a ribbon-cutting celebration at The Star. The hub is designed to connect students
with global sport-tech companies and provide hands-on career opportunities.
The ceremony marked the next chapter in UNT’s nationally recognized sport business
programs, building on the momentum of SIS@UNT’s launch earlier this year. Attendees
heard from leaders in professional sports, including Rob Matwick, executive vice president
of public affairs for the Texas Rangers; Jimmy Smith, COO and CFO of FC Dallas; and
Ronnie Fauss, senior vice president of business development for the Dallas Mavericks
in a panel discussion moderated by Matt Walker, professor of sport management.
“The new space we are opening here today is a natural extension of our momentum,”
said Marilyn Wiley, dean of the G. Brint Ryan College of Business. “It signals our
commitment not only to preparing students for the careers of today, but for the careers
of tomorrow.”
Housed inside the Plug and Play Sports Tech Center at the Baylor Scott & White Sports
Therapy & Research Center, the 6,000-square-foot co-working and event space provides
UNT students with opportunities to work directly alongside international startups,
local companies and professional sports organizations. SIS@UNT is supported by the
Frisco Economic Development Corporation and Plug and Play Sports Tech, one of the
world’s leading innovation platforms.
“This isn’t just a UNT project,” said Bob Heere, professor of sport management. “It
is a launchpad where students, entrepreneurs and industry leaders will come together
to explore new ideas and create the next big thing in sports and entertainment.”