Charles Blankson

Dr. Charles Blankson - Professor (Marketing), received his Ph.D. in Marketing from Kingston University, London, UK, and his M.Sc. in Marketing from Staffordshire University, Stoke-on-Trent, UK. He is a Fellow (FCIM) of the Chartered Institute of Marketing, UK and a member of the American Marketing Association and the Academy of Marketing Science. He has many years of experience in the retail and services industry in the UK and in France. Dr. Blankson is a visiting scholar in marketing at University of Ghana Business School, Ghana Institute of Management and Public Administration (GIMPA), Ajman University, UAE and Kingston University Business School, London, UK. Previously, he was a faculty member at Grand Valley State University, Grand Rapids, Michigan and Long Island University, C. W. Post Campus, Brookville, New York. His research interests include strategic marketing – product, service, brand, firm, and country positioning strategies and models, industrial and services marketing in developing and newly industrialized countries. Dr. Blankson is also interested in small business marketing and international/multicultural marketing. Dr. Blankson’s research articles have been published in the Journal of Advertising Research, the Journal of Public Policy and Marketing, the Journal of Marcromarketing, the Journal of Business Research, the European Journal of Marketing, Industrial Marketing Management, Psychology & Marketing, the Journal of Marketing Theory & Practice, the Journal of Marketing Management, the Journal of Current Issues and Research in Advertising, the International Journal of Advertising, the Journal of Services Marketing, the Journal of Business and Industrial Marketing, the Journal of Strategic Marketing, the Journal of African Business, Africa Journal of Management, and others. Dr. Blankson is on the editorial review boards of Industrial Marketing Management, the International Journal of Operations and Production Management and the Journal of African Business. He serves as the Associate Editor of the International Journal of Bank Marketing.

Academic Interests

Marketing Strategy - Product, Brand and Country Positioning, Marketing in Developing Economies, International Marketing

Selected Publications:

Blankson, C., Enyinda, C. I. and Fadahunsi, A. (2024), “Branding and Positioning Strategies in Industrial and B2B Markets in the Middle East or Africa (MEA),” Industrial Marketing Management, doi.org/10.1016/j.indmarman.2023.12.009.

Kalafatis, S. P., Blankson, C., Boatswain, M, and Tsogas, M. (2020), “Preference for Action: Regulatory Mode in B2B Positioning Decision Making,” Journal of Business and Industrial Marketing, 35(12), 2111-2125.

Blankson, C., Iyer, P., Owusu-Frimpong, N., Nwankwo, S., and Hinson, R. (2020), "Positioning Strategies of Foreign and Indigenous Firms in an African Cultural Milieu," Journal of Business Research, 119, 627-638.

Blankson, C., Cowan, K., and Darley, W. K. (2018), "Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy," Journal of Macromarketing, 38(1), 29-56.

Dadzie, K. Q., Dadzie, C. A., Winston, E., and Blankson, C. (2013), "Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies: The Role of Marketing in Rural Bank Programs in Ghana," Journal of Public Policy and Marketing, 32 (Special Issue), 52-62.

Blankson, C., Kalafatis, S. P., Cheng, J. M. S., and Hadjicharalambous, C. (2008), "Impact of Positioning Strategies on Corporate Performance," Journal of Advertising Research, 48(1), 106-122.

Blankson, C. and Kalafatis, S. P. (2007), “Congruence between Positioning and Brand Advertising,” Journal of Advertising Research, 47(1) (March), 79-94.

Blankson, C. and Kalafatis, S. P. (2004), "The Development and Validation of a Consumer/Customer Derived Generic Typology of Positioning Strategies," Journal of Marketing Management, 20(1-2), (February), 5-43.