Hoon Seok Choi

Dr. Hoon Seok Choi is an associate professor in the Information Technology and Decision Sciences Department at the University of North Texas. His research interests include online consumer reviews, video games, mobile apps, business data analytics, and cybersecurity. His research articles have appeared in the major business journals, such as Journal of Management Information Systems, European Journal of Information Systems, Decision Support Systems, Information & Management, International Journal of Information Management, and Industrial Marketing Management.