Majed Yaghi

Dr. Yaghi joined the University of North Texas in September 2021 and is currently a Clinical Associate Professor of Marketing at the G. Brint Ryan College of Business. Prior to joining UNT, Dr. Yaghi spent 23 years at The Coca-Cola Company retiring as Vice President-Global Accounts based in Dallas, TX and led a group of the company’s chain customers across 85 countries. His track record with CPG blue chips also includes sales and marketing senior roles with Kimberly-Clark and Gillette.

At UNT, he teaches Marketing Management, and B2B Marketing at the undergraduate and graduate levels. Dr. Yaghi is also actively engaged with two UNT committees, including COACHE and University Core Curriculum.

Dr. Yaghi is active in the community and currently sits on the International Board of Advisors at University of Bradford School of Management, as well as serve on the management committee of Collin College in McKinney, Texas. He also sits on the board of his community’s HOA.

Dr. Yaghi holds a Doctor of Business Administration degree from The University of Bradford, UK and a master’s in marketing from Louisiana State University. His doctoral dissertation (The Influence of Toxic Leadership on Employee Commitment and Mediating Role of Organizational Culture) was awarded the Dean’s Prize for Innovation and Impact in Doctoral Research. His first book (Leadership Lessons from an Illiterate Mom) is due to be published in January 2022 and he is currently writing his second leadership book titled “The Toxic Trigon.”

Academic Interests

Dr. Yaghi's academic research interest includes toxic leadership, organizational culture, selling, and organizational commitment. He published in journals such as Journal of Business and Management Sciences; Journal of Leadership, Accountability and Ethics; Public Integrity.