UNT’s Digital Business & E-Commerce Program is the only one of it’s kind in the nation. The program focuses on the innovative aspects of ecommerce, and consists of industry-relevant courses to prepare students to complete in this digital driven landscape.

The digital business & e-commerce program gives students a comprehensive foundation in ecommerce, websites and digital platforms, digital retail analytics, digital retail marketing strategies, search marketing, SEO, social media marketing, CRM, user experience and design, content development and strategy and website design.

We work with industry partners in the digital, tech and ecommerce retail verticals to provide opportunities for mentoring, internships and employment upon graduation. Register for a informative webinar session with us, where you can learn all about our BS degree program, curriculum, and the unique opportunities it offers!

Group of 5 students making eagle claw hand symbol

Graduates can pursue careers such as:

  • E-commerce managers
  • E-commerce merchandisers
  • Web analytics specialists
  • Forecasting and planning specialists
  • Usability and A/B testing specialists
  • Search engine optimization/search engine marketing managers
  • Project managers
  • Social media managers
  • and many more...

Contact an Advisor

Malini Ratnam
Malini Ratnam
Lecturer
Digital Business & E-Commerce Degree Program Coordinator
Malini.Ratnam@unt.edu
Kelly Spry M.Ed.
Kelly Spry M.Ed.
Director of Advising
Advises all Digital Business & E-Commerce students
Kelly.Spry@unt.edu

Corporate and Academic Partnerships

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