MBA in Sport Entertainment Management (SEM)

UNT and the Dallas Cowboys have combined their expertise to create two state-of-the-art MBA programs that provide students with a direct career path in the sport entertainment industry. Emerging best practices of the most valuable sport franchise in the world with the rigor of our one of the most highly engaged sport management scholars in the world, the two organizations have created incredible graduate programs that are perfect preparation for a career in the sport entertainment industry.

MBA In Sport Entertainment Management in Frisco Cohort

Are you ready to be a business leader in the sport entertainment industry? This 36-credit hour degree allows students to completely immerse themselves in the sport industry, working directly for sport industry clients. In recent years, students have completed semester-long projects that range from partnership pitch decks, social media analytics reports, employee training program proposals, international brand strategy campaigns, and event operations. These industry clients include the Dallas Cowboys, PGA of America, Dallas Mavericks, Dallas Jackals, and many others.

Courses are grounded in an interactive, discussion-based learning model where traditional lecturing is minimized. This approach allows for frequent guest speaker engagement and meaningful networking opportunities with industry professionals. The program culminates in a capstone consulting project in which students work individually with an industry client to solve real-world business challenges. This hands-on experience is designed to prepare graduates for successful careers in the industry.

Graduates of the program are currently employed by the Dallas Cowboys, Dallas Mavericks, FC Dallas, Texas Rangers, Dallas Stars, Learfield HQ, Topgolf HQ, Wasserman, San Antonio Spurs, Austin FC, Texas Legends, and the YMCA, among many others.

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MBA In Sport Entertainment Management online with Dallas Cowboys

UNT and the Dallas Cowboys have combined their expertise to create a professional online MBA program that provides students with the opportunity to become thoughtful leaders in the business world. Guided by best practices, industry insights, and case studies, this program is delivered through the collective lens of UNT faculty and Cowboys’ executives with strong industry knowledge and experience. In addition to an advanced curriculum with real world applications, students can participate in immersive onsite boot camps at multiple North Texas locations, including The Star in Frisco (Dallas Cowboys’ World Corporate Headquarters and Training Facility) and AT&T Stadium in Arlington.

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MBA In Sport Entertainment Management
in Frisco Cohort
  • Face-to-face instruction
  • Ideal for candidates who are hoping to build or expand their network in the sport industry
  • Full-time enrollment in a cohort
  • No work experience required
  • Capped admission to allow for intense industry immersion projects in the sport concentration courses
  • Continued engagement with sport entertainment executives from all leading DFW sport organizations throughout program
  • Emphasis on competency development, industry interaction and placement
  • Tuition: roughly $24,000*
    *please visit https://estimatemytuition.unt.edu/ for more information
MBA In Sport Entertainment Management
online with Dallas Cowboys
  • Online instruction
  • Ideal for candidates that have a strong network and believe that the coursework could catapult them into their next position in or outside the sport industry
  • Full-time and part-time enrollment options
  • Work experience in the sport industry as an employee, player, or coach is preferred. Work experience with transferable skills is also accepted if the applicant aspires to work in sport industry after completing the degree.
  • No enrollment cap, but admission remains competitive
  • Three immersive boot-camps at Dallas Cowboys HQ or AT&T Stadium, allowing students to network with Cowboys and other industry executives, and learn about best practices of the most valuable franchise in the world
  • Emphasis on competency development
  • Tuition: roughly $36,000*
    *please visit https://estimatemytuition.unt.edu/ for more information

Questions? Contact the Graduate Programs Office at RCoBMasters@unt.edu for more information.

Meet The Program Director

Matthew Walker
Matthew Walker
Program Director MBA Sport Entertainment Management
Matt Walker, Ph.D., is the Director of Sport Entertainment Management at the University of North Texas and a Professor in the Department of Management in the G. Brint Ryan College of Business. Dr. Walker teaches classes in corporate partnerships and professional consulting. His research and consultancy projects focus on strategic organizational management. He has participated in more than 100 funded research projects for sport (and related) organizations domestically and around the world, including the PGA of America, National Football League, World Golf Foundation, Nike, Barclays Bank, USA Archery, Easton Sports Development Foundation, Fundación Conconcreto, Fulham Football Club Foundation, England Institute of Sport, Fight-4-Change (among others). Walker has co-authored a scholarly textbook, numerous marketing book chapters and industry reports, and has written or contributed to more than 100 peer-reviewed articles in leading scientific journals. His research and consultations have offered marketing and management solutions to businesses, NGOs, and government agencies, helping to improve and enhance social and strategic programming efforts.
Matthew.Walker@unt.edu