Marketing Ph.D. Program

Doctoral Program Coordinator Contact Information

Dr. Priyali Rajagopal
Room: BLB 338A
Phone: (940) 565-2985

Academic Program

The curriculum is an integrative learning environment that includes critical-thinking seminars, research and instructional mentoring, and experiences that prepare the doctoral student to become a scholar and educator in the marketing discipline. Specifically, the Ph.D. in Marketing program is a basic research program, providing knowledge, skills and experiences that facilitate the doctoral student’s ability to develop high-quality research that advances marketing theory and practices.

Research Methods, Measurement and Metrics (minimum 15 credit hours)

All Ph.D. in Marketing students will take a minimum of fifteen (15) credit hours in Research Track courses with Ph.D. students from other departments in the G. Brint Ryan College of Business. This provides students with an opportunity to interact with students who have a wide variety of interests.

Research track I, 15 hours minimum

Marketing Seminars

In addition to the 15 hours described above, all Ph.D. in Marketing students will take a minimum of twenty one (21) credit hours in marketing seminars offered by the Department of Marketing and Logistics.

Marketing concentration, 21 hours

  • MKTG 6001 - Guidance for Research, Education Effectiveness, and Networking Workshop - Marketing
  • MKTG 6010 - Seminar in Marketing Thought
  • MKTG 6020 - Seminar in Advanced Consumer Behavior
  • MKTG 6030 - Seminar in Marketing Strategy
  • MKTG 6040 - Supply Chain Strategy
  • MKTG 6050 - Systems Theory and Experimentation
  • MKTG 6070 - Operations Research in Marketing (name change coming soon: Seminar in Consumer Psychology)

Minor Academic Program

Students also will select a minor academic area of study, which requires a minimum of nine (9) credit hours of coursework. These courses are selected by the student in combination with the Ph.D. Coordinator and Doctoral Programs Committee in the Department of Marketing and Logistics. Minors within the department (e.g., logistics) or within the G. Brint Ryan College of Business are encouraged.

See the UNT Graduate Catalog for more information about the classes.


This usually involves 12 hours of Dissertation coursework during which the dissertation proposal is developed and defended, then the dissertation research is conducted, and the final outcome is defended.

Dissertation Research (12 Hours)

  • MKTG 6950 Doctoral Dissertation (12)
Ph.D. in Marketing Assessment Program

First-Year Qualifying Examination

The departments Doctoral Program Committee will administer a first-year qualifying examination at/near the doctoral student’s completion of her/his second semester of course work. The first-year qualifying examination is administered to assess the student’s understanding of foundation materials and to provide a benchmark for her/his propensity for successful completion of the Ph.D. in Marketing degree. Failure to obtain a satisfactory grade on this exam may lead to suspension of funding and/or expulsion from the Ph.D. in Marketing program.

Minor Area Examination

Each Ph.D. in Marketing student will be required to successfully complete a minor comprehensive examination. The minor comprehensive examination is determined by the minor area department: it can be an oral or written examination, a research manuscript and/or any other assessment method deemed appropriate by the minor area department.

Major Comprehensive Examination

When all coursework is completed, Ph.D. students will take written and comprehensive exams. After passing these exams, the dissertation process begins.

The Doctoral Program Committee (DPC) will serve as the Program Committee for all Ph.D. in Marketing students. Thus, the faculty constituting the DPC will not only serve as interviewers during the admission process, but also work with the student to create a degree plan and to mentor the student's research and instruction skills during coursework. The student's degree plan is finalized during the first semester of coursework.