Marketing Ph.D. Program

Academic Program

The curriculum is an integrative learning environment that includes critical-thinking seminars, research and instructional mentoring, and experiences that prepare the doctoral student to become a scholar and educator in the marketing discipline. Specifically, the Ph.D. in Marketing program is a basic research program, providing knowledge, skills and experiences that facilitate the doctoral student’s ability to develop high-quality research that advances marketing theory and practices.

Foundation Courses (minimum 9 credit hours)

All Ph.D. in Marketing students will take nine (9) credit hours in Foundation Courses with Ph.D. students in the College of Business. This provides students with an opportunity to interact with students studying across business disciplines and an opportunity to obtain necessary knowledge, skills and experiences for critical inquiry into marketing theory, methods and practices.

  • BUSI 6280. Applications in Causal & Covariance Structure Modeling. (3 hours)
  • BUSI 6450. Business Research Methods. (3 Hours)
  • BUSI 6480. Advanced Issues in Research Design. (3 hours)
Research Methods, Measurement and Metrics (minimum 12 credit hours)

All Ph.D. in Marketing students will take a minimum of nine (12) credit hours in Foundation Courses with Ph.D. students from other departments in the College of Business. This provides students with an opportunity to interact with students who have a wide variety of interests.

  • BUSI 6220. Applied Multivariate Statistics I. (3 hours)
  • BUSI 6240. Applied Multivariate Statistics II. (3 hours)
  • MKTG 6080. Qualitative Research Methods. (3 hours)
  • MKTG 6900 or Equivalent.* (3 hours)

*Approved research methods course as approved by the Ph.D. Coordinator (3 hours) MKTG 6900 may be used to critically explore a marketing research problem applying cutting-edge research methodology.

Marketing Seminars

In addition to the 21 hours described above, all Ph.D. in Marketing students will take a minimum of twelve (12) credit hours in marketing seminars offered by the Department of Marketing and Logistics.

  • MKTG 6010. Seminar in Marketing Thought. (3 hours)
  • MKTG 6020. Seminar in Advanced Consumer Behavior. (3 hours)
  • MKTG 6030. Seminar in Marketing Strategy. (3 hours)
  • MKTG 6040. Business-to-Business Marketing. (3 hours)
Minor Academic Program

Students also will select a minor academic area of study, which requires a minimum of nine (9) credit hours of coursework. These courses are selected by the student in combination with the Ph.D. Coordinator and Doctoral Programs Committee in the Department of Marketing and Logistics. The student may elect a minor academic program within the department (e.g., logistics), within the College or outside the College of Business.

See the UNT Graduate Catalog for more information about the classes.

Ph.D. in Marketing Assessment Program

First-Year Qualifying Examination

The departments Doctoral Program Committee will administer a first-year qualifying examination at/near the doctoral student’s completion of her/his second semester of course work. The first-year qualifying examination is administered to assess the student’s understanding of foundation materials and to provide a benchmark for her/his propensity for successful completion of the Ph.D. in Marketing degree. Failure to obtain a satisfactory grade on this exam may lead to suspension of funding and/or expulsion from the Ph.D. in Marketing program.

Minor Area Examination

Each Ph.D. in Marketing student will be required to successfully complete a minor comprehensive examination. The minor comprehensive examination is determined by the minor area department: it can be an oral or written examination, a research manuscript and/or any other assessment method deemed appropriate by the minor area department.

Major Comprehensive Examination

When all coursework is completed, Ph.D. students will take written and comprehensive exams. After passing these exams, the dissertation process begins. This usually involves 12 hours of Pre-dissertation coursework in which the dissertation proposal is developed and defended, and 12 hours of Dissertation coursework during which the dissertation research is conducted and the final outcome is defended.

The Doctoral Program Committee (DPC) will serve as the Program Committee for all Ph.D. in Marketing students. Thus, the faculty constituting the GPC will not only serve as interviewers during the admission process, but also work with the student to create a degree plan and to mentor the student's research and instruction skills during coursework. The student's degree plan is finalized during the first semester of coursework.