JillMatthews
Biography:
Jill Matthews leads marketing for Bimbo Bakeries USA’s (BBU) Acelerada division of high-growth potential brands including Bays English Muffins and Lender’s Bagels. In her role, Jill develops and implements brand strategies and marketing efforts including strategy, media, innovation, insights, and shopper marketing to drive consumer awareness, trial, and engagement. Prior to joining BBU, Jill founded and led Bright Cactus, a brand strategy and insights firm, that provided consulting services to loved global brands and entrepreneurial start-ups primarily in the CPG, retail, and restaurant industries. Jill received her MBA from Washington University in St. Louis and her BBA from The University of Texas at Austin.