AdityaVaranasi
Aditya Varanasi is the Founder and Chief Executive Officer at Awarity. He graduated with a B.S. in Chemical Engineering from Purdue University and started his career at PepsiCo in the R&D group. Here he helped develop and launch new products like Lay’s Stax and Tostitos Scoops and earned multiple US Patents for his work. It was during this time he had an opportunity to work alongside the brand marketing teams and developed a passion for consumer marketing.
He went on to earn his MBA from Northwestern University’s Kellogg School of Management with a focus on Marketing and Strategy. He then transitioned to the brand marketing team at PepsiCo and went on to manage Frito Lay’s first-ever content-based digital campaign, unlock the power of digital and social in shopper marketing, and leading brands like Cheetos, Cracker Jack, and Lays Stax.
After 14 years at PepsiCo, Aditya saw an opportunity to adapt emerging advertising technology that had been reserved for large companies to enable small businesses to build impactful, targeted awareness. In 2016, Aditya launched Awarity, with a mission of making world-class advertising affordable to everyone. Awarity is powered by a proprietary A.I.-based media buying system that delivers industry-leading results by being more efficient and effective than alternatives. Awarity’s platform of placing targeted Banner Ads and Connected TV commercials is used by hundreds of businesses, big and small, all across the country, including NTT DATA, ESPN, The University of North Texas, and over 100 professional and collegiate sports properties, including the Dallas Mavericks.
Aditya is a lifelong Boilermaker and enjoys watching football and basketball games with his 2 sons. He is always on the hunt for the next home improvement project, enjoys playing basketball with friends, and spending time with his family. Aditya and his wife Thara are also passionate about helping the community and serving others.