Classic of Denton Integrated Business Case Competition

The Integrated Business Case Competition provides graduating seniors in the College of Business the opportunity to apply their knowledge and skills to solve a complex business problem. The competition is designed to reward creative solutions that cut across traditional functional boundaries.

While team members can use expertise developed within their own major to provide insights on the company's problems, these insights must ultimately be merged with those of students from other majors to provide a coherent whole. In doing so, the students are forced to consider how their own functional area can be integrated with other functional areas.

The competition encourages students to take a big picture perspective and understand that while each particular function can add value, this value will only be captured if the firm is able to integrate the information in a timely and logical manner.

Fall 2017 Winning Team: Bullseye Consulting

Congratulations to Bakary Badjie, Beverly Cordero, Randi Hodges, Soroya Lamastra, Brianna Markham, Christine Rubio, and Luis Salazar
1st Place ‐ $800 per team member Bullseye Consulting
Bakary Badjie, Beverly Cordero, Randi Hodges, Soroya Lamastra, Brianna Markham, Christine Rubio, and Luis Salazar
(Team 01 – Section 001)
2nd Place ‐ $400 per team member 360 Wellness
Allye McNair, Khoa Nguyen, America Perez‐Isidoro, Ashley Simpson, and Miranda Yeatts
(Team 13 – Section 001)
3rd Place ‐ $200 per team member MACH Consulting
Ashley Fransaw, Cole Gumpert, David Harrod, and Hellen Viera
(Team 18 – Section 002)
Runner‐Up ‐ $100 per team member Sharper Consulting
Nate Barron, Spencer Boyd, Aaron Davis, Alex Foran, Harvey Giddens, and Patrick Goodwin
(Team 03 – Section 002)
Runner‐Up ‐ $100 per team member Profit Increasing Consulting
Shelby Bahnick, Blake Dobecka, Jamie Ellis, Bruno Kondi, and Christian Sutanto
(Team 16 – Section 002)